AUSTIN, Texas and PUEBLO, Colo. —Today, FloSports, the innovator in live digital sports and original content, and RidePass, the leading western sports digital network from PBR (Professional Bull Riders), announced a multiyear partnership to bring PBR’s RidePass to FloRodeo.com. In the deal, more than 150 live events and 700 hours of PBR and premier western sports live and on-demand RidePass content will be simulcast worldwide on FloRodeo.com, resulting in nearly 1,000 combined hours of total live event coverage per year on the site.
Beginning with PBR’s Unleash The Beast event Jan. 4-6 at Madison Square Garden in New York City, RidePass on FloRodeo will offer fans front row access to the best bull riders, bulls, and rodeo athletes in the world.
“Teaming up with RidePass and expanding our live coverage on FloRodeo will put the spotlight on some of the best athletes in one of the most action-packed sports on the planet,” FloSports senior vice president of global rights acquisition Phil Wendler said. “This is a huge win for rodeo fans, who will now have access to all PBR events, as well as The American, the Finning Canada Pro Rodeo Tour, the Canadian Finals Rodeo, and more, all with one subscription.”
The partnership between FloSports and RidePass includes PBR events such as the Unleash The Beast premier series, Velocity Tour (the sport’s premier expansion tour), and special coverage from Global Cup and World Finals.
“FloSports has been a successful, early mover in sports OTT delivery, offering fans a compelling one-stop shop for a menu of popular sports,” said Sean Gleason, CEO, PBR. “This new partnership will immediately contribute to subscriber growth for RidePass, broadening the reach of our industry-leading content lineup to the benefit of western sports fans and our rights partners. Together, we’ll work to increase western sports programming around the world.”
Upcoming Key Event Tune-In Dates:
• PBR Unleash the Beast: Buck Off At The Garden, NYC - Jan. 4-6, 2019
• PBR Velocity Tour: Oakland Classic - Jan. 5, 2019
• WCRA Windy City Roundup $1MM Rodeo - Jan 11, 2019
• PBR Unleash the Beast: Chicago Invitational - Jan. 12-13, 2019
• Colorado vs. The World Rodeo, National Western Stock Show, Denver - Jan 12, 2019
• Mexicana Rodeo, National Western Stock Show, Denver - Jan 13, 2019
• PBR Global Cup - Feb. 9-10, 2019
This agreement marks an expansion of an existing relationship between FloSports and PBR’s parent company, Endeavor, which includes distribution of RallyCross on FloRacing.com, FIVB events on FloVolleyball.tv, and the Turkish Airlines EuroLeague and 7DAYS EuroCup on FloHoops.com.
To access RidePass on FloRodeo, visit FloRodeo.com to become a monthly or annual PRO subscriber. Either subscription unlocks access to premium content across the entire FloSports network. Watch across all screens by downloading the FloSports app on iOS, Roku, or Apple TV 4.
Streaming more than 10,000 live competitions per year, FloSports continues to emerge as the global leader in live, in-depth, and on-demand digital coverage for passionate sports fans. By bringing RidePass to FloSports, subscribers to more than 20 sports verticals now have access to the best in western sports through RidePass/Pro.
RidePass represents the media rights of many premier western sports properties, including Days of ‘47 Cowboy Games & Rodeo, Indian National Finals Rodeo, NHSRA (National High School Rodeo Association), USTRC (United States Team Roping Championship), WCRA (World Champions Rodeo Alliance), and World Series of Team Roping.